Mecha-apes

Initial ideas

Character Brief audience

I Think this shows that this industry and product is bordering on a movement, and that it has followers from all walks of life.

eco warrior story boards

ECo warrior story boards

Anorak Covers

these are past covers of anorak, every one of the contains the little blue and orange anorak character. who looks a bit like a ghost, but he must have come from somewhere so their could be other anoraks!

Back grounds

Backgrounds

Making all the elements for the back ground scanning them in was a really good way of been able to try different compositions quickly and easily.

log cabin

This log cabin was a pain to draw, the corners are terrible, but at a glance its ok, plus its going in the back ground so some of the detail will be lost.

trees

By creating the images of the trees separately i was able to layer them to create any forest line i needed, and with i satin over lay shadow its easy to give the impression of depth.

For the background of the cover i have chosen the alpine theme, log cabins pine trees and snowy fences. I think this is a bit more idillic and really want to have that on the christmas card look, and nothing says cheesey x-mas like a x-mas an snowy alpine scene. i could top it off with a robin.

Daisy throwing snowball

Female Anorak Daisy

Anorak on sledge

Anorak Winter Cover Brief

Final Colour Logo

Jane was still interested in having a colour label so I applied the same concept i had with the open spiral to the new tighter spiral, with the text obviously being the same as the folded label for continuity.

Final folded label

After communication with the client, We selected the tighter spirals as these where closer to the spirals which Jane uses in her work. With design for the spiral agreed on it was a just a case of selecting one of the fonts and layouts i had already tested out.

Black and White Designs

Colour tests

I experimented with a range of different colour ways, fonts and lay outs. I really wanted this to quite elegant, the label should be complimentary to the product. Unlike other packaging it's not there to fight for your attention or sell the product to you. The product will its self will do that, my job was to make the label/logo back up their initial interest and assures the customer this is a quality product.

Gray scale

The gray Scale Spiral just look terrible, and the darker earth tones are all too dark to print on the type of card and hand made paper stock Jane uses for her labels.

Washed out colours

I then toned the colours down and added a patchwork filter over the spirals, this just looked weak, but it did make me want to take it a step further and try completely grayscale then black and white.

Label/logo designs

These spirals have been cut out of the images of Jane's work, I think the best aspects of Jane's work is the vivid colours and interesting textures. So trying to add these elements was my first step.